77ey respects your personal data and operates in full compliance with the LGPD. Find out exactly what we collect, why we collect it, and how you can exercise your rights.
A summary of what you can expect from our approach to data protection — before diving into the full policy.
The 77ey processes your personal data in accordance with the General Data Protection Law (Law No. 13,709/2018). All collection, storage, and use of information has a defined legal basis and a legitimate purpose clearly described in this policy.
The 77ey does not sell, rent, or transfer your personal data to third parties for commercial purposes. Data is shared only with operational partners strictly necessary for the platform to function — and always under a confidentiality agreement.
All communications between your device and the servers of the 77ey are protected by 256-bit SSL encryption. Financial data — including Pix, credit card, and TED information — is handled with additional layers of security and is never stored in plain text.
As the owner of your data, you have the right to access, correct, port, and request the deletion of your information at any time, without red tape. The 77ey responds to data subject rights requests within 15 business days through the Portuguese-language support channel.
The 77ey uses strictly necessary cookies to ensure the platform functions properly, and analytical cookies to understand how the site is used and improve it. We do not use third-party advertising tracking cookies without your explicit consent.
This policy was written in clear, plain language so that any user can understand what is being done with their data — no legal background required. If anything is unclear, our support team can walk you through any section before you accept.
A summary of data categories, purposes, and legal bases before the full read.
| Data Category | Examples | Primary Purpose | Legal Basis (LGPD) |
|---|---|---|---|
| Personal identification | Full name, CPF, date of birth | Registration, KYC, fraud prevention | Fulfillment of Legal Obligation |
| Contact | Email address, mobile number | Account communications and promotions | Performance of contract / legitimate interest |
| Address | ZIP code, city, state | Proof of address (KYC) | Fulfillment of Legal Obligation |
| Financial | Pix key, bank details, deposit and withdrawal history | Payment processing, anti-money laundering | Contract performance / legal obligation |
| Platform behavior | Betting history, games accessed, sessions | Platform improvement, responsible gambling, security | Legitimate interest |
| Technical and browsing | IP address, device type, browser, cookies | Security, fraud prevention, performance analysis | Legitimate interest / consent (analytics cookies) |
| Identity documents | Photo of national ID, driver's license, or passport; selfie with document | Identity verification before the first withdrawal (KYC) | Fulfillment of Legal Obligation |
This Privacy Policy describes how the 77ey collects, uses, stores, shares, and protects the personal data of users registered on the 77ey.best platform. By creating an account and using our services, you confirm that you have read and agree to the practices described here. This policy forms an integral part of the Terms and Conditions of 77ey.
The 77ey takes its users' privacy seriously. This policy exists so you know exactly what information we hold about you, what we do with it, who we share it with, and how long we keep it. Nothing is hidden between the lines — the goal is to be straightforward and clear.
This policy applies to all users of the platform 77ey, accessed at 77ey.best, regardless of the device used — mobile, tablet, or computer. It also applies to any electronic communication between the user and 77ey, such as emails and messages through the support chat.
If you have any questions about this policy before accepting it, reach out to our Portuguese-language support team via the platform chat or the privacy email listed in section 15. No question is too small to be answered before you create your account.
For the purposes of the General Data Protection Law (LGPD — Law No. 13,709/2018), the company operating the 77ey is the controller of personal data collected from Brazilian users. The controller is responsible for decisions about what data is collected, for what purpose, and for how long it is retained.
The 77ey has appointed a Data Protection Officer (DPO), as required under the LGPD, responsible for receiving and responding to data subject requests and for ensuring internal compliance with this policy. Contact details for the DPO are available in Section 15 of this document.
Data operators acting on behalf of 77ey — such as payment processors and infrastructure providers — process personal data solely in accordance with the instructions of 77ey and under contractual agreements that include data protection clauses compatible with the LGPD.
The 77ey collects personal data through the following channels:
The 77ey does not purchase personal data lists from third parties to grow its user base, and does not collect data from social networks without the express authorization of the data subject.
The personal data collected by the 77ey are used exclusively for the following purposes:
The 77ey does not use personal data to build user profiles for the purpose of selling advertising to third parties, and does not apply automated decisions with significant effects on users without the possibility of human review.
All personal data processing carried out by 77ey has a legal basis under the LGPD. The applicable bases are:
The 77ey does not sell or transfer your personal data to third parties for commercial purposes. Sharing occurs only in the situations described below, all of which have a legal basis and are subject to contractual data protection controls:
The 77ey may share data with Brazilian public authorities — such as the Receita Federal, Banco Central, Polícia Federal, Ministério Público, or the judiciary — when required by legal, judicial, or regulatory order. In such cases, sharing is limited to the minimum necessary to fulfill the request.
The 77ey retains personal data for as long as necessary for each purpose, respecting the minimum retention periods required by Brazilian law:
Once mandatory retention periods have been met, data is securely deleted or anonymized in a way that makes it impossible to identify the individual originally associated with the information.
If you request deletion of your data before the legal retention period has expired, 77ey will inform you which data cannot be deleted at that time due to a legal obligation and when deletion will become available.
The 77ey adopts technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or unintended destruction. Key measures include:
In the event of a security incident that may compromise users' personal data, 77ey will notify affected data subjects and the National Data Protection Authority (ANPD) within the timeframes set out in the LGPD, describing the nature of the incident, the data potentially affected, and the measures taken.
No system is 100% breach-proof. The 77ey recommends using strong passwords, never sharing your credentials with anyone, and enabling two-factor authentication on your account. If you suspect unauthorized access, contact support immediately.
The 77ey uses cookies — small text files stored on your device — to ensure the platform works correctly and to understand how it is used. Below are the categories of cookies we use:
| Category | Purpose | Mandatory | Typical Duration |
|---|---|---|---|
| Essential | Keeping the session active, secure authentication, bet slip | Yes | Session / until logout |
| Functional | Remember preferences (language, odds format, theme) | No | Up to 12 months |
| Analytical | Understanding which pages have the most issues, load times, and navigation patterns | No | Up to 13 months |
| Security | Detect fraud attempts, suspicious logins, CSRF protection | Yes | Session |
Essential and security cookies cannot be disabled — without them, the platform will not function properly. Functional and analytics cookies can be turned off in the cookie settings available on the platform, without affecting access to Sports Betting or the casino.
The 77ey does not use third-party behavioral advertising cookies — the kind of tracking that causes an ad for a product to follow you around other sites after you've visited it. That type of technology is not part of our approach.
The LGPD grants you, as the data subject whose information is processed by the 77ey, the following rights, all of which can be exercised free of charge through the support channel:
| Right | What this means in practice | Response time |
|---|---|---|
| Confirmation and access | Know what data we hold about you and receive a copy | Up to 15 business days |
| Correction | Correct incomplete, inaccurate, or outdated data | Up to 15 business days |
| Anonymization or deletion | Request that unnecessary or excessively processed data be anonymized or deleted | Up to 15 business days |
| Portability | Receive your data in a structured format to transfer to another service | Up to 15 business days |
| Consent withdrawal | Withdraw previously given consent (e.g., marketing emails) | Immediate |
| Objection | Object to processing carried out on the basis of legitimate interest | Up to 15 business days |
| Sharing information | Know which third parties your data has been shared with | Up to 15 business days |
To exercise any of these rights, contact us through the 77ey support chat 77ey, via the email address listed in Section 15, or directly through the settings area of your account. You will be required to verify your identity before receiving access information or having your data deletion request processed.
If 77ey cannot fulfill your request — for example, because a legal obligation requires the data to be retained — you will be informed of the reason and the estimated timeframe for future resolution. If you are not satisfied with the response, you may submit a complaint to the National Data Protection Authority (ANPD).
The platform 77ey is strictly prohibited for users under 18 years of age. We do not intentionally collect or process personal data from minors. The identity verification (KYC) process includes age confirmation as a mandatory step before the first withdrawal.
If we determine that an account was created by someone under 18, the account is closed immediately, any deposited balance is returned to the original payment method, and the data is deleted within the timeframes permitted by law. If you become aware that a minor has created an account on 77ey, please contact our support team immediately so we can take action.
Some of the infrastructure partners used by the 77ey — such as cloud hosting providers and security services — may process data on servers located outside Brazil. When this occurs, the 77ey contractually requires these partners to maintain data protection standards equivalent to or higher than those required by the LGPD.
International transfers are carried out only when:
Data from Brazilian users is never transferred abroad for the purpose of selling or enriching third-party databases.
The 77ey may update this policy at any time to reflect changes in legislation, our data practices, or the services we offer. The date of the most recent update is always displayed at the top of the page and in the version available on the platform.
When changes are significant — such as updates to processing purposes, new types of data collected, or new partners with whom data is shared — registered users will be notified by email at least 14 days before the new version takes effect.
By continuing to use the platform after the effective date of an updated version of this policy, you confirm your acceptance of the new terms. If you do not agree with the changes, you have the right to request account closure before the effective date.
For any questions related to the privacy of your data, the exercise of your rights under the LGPD, or inquiries about this policy, you may contact 77ey through the following channels:
The standard response time for requests submitted through the privacy channel is up to 15 business days from confirmation of receipt. For matters requiring additional legal review, this deadline may be extended, with prior notice given to the requester.
Last updated: January 2026 — Version 2.4. Questions about any part of this policy can be directed to privacidade@77ey.best.
77ey's Commitment to Privacy in Brazil
The 77ey believes that privacy is not a regulatory checkbox — it is part of the respect we have for Brazilian bettors. Every decision about what data to collect went through a genuine necessity review. If we don't need a piece of information to provide the service, we don't collect it. Simple as that. If you have any questions about how your data is being used, our privacy channel is available at privacidade@77ey.best and we respond within the legal deadline.
The questions our privacy channel receives most often.
The General Data Protection Law (Law No. 13.709/2018) guarantees your rights to access, correction, portability, and deletion of your data. The 77ey respects these rights and responds to all requests within the legal deadline of 15 business days. To exercise your rights, please contact us at privacidade@77ey.best. If you are not satisfied with the response, you may file a complaint with the National Data Protection Authority (ANPD).
The betting and session history on 77ey is used, among other purposes, to identify patterns that may indicate problem gambling — such as excessively frequent sessions, bets far above the user's historical average, or attempts to circumvent configured deposit limits. When such patterns are detected, the 77ey may reach out proactively to offer support, without judgment. This use of data is based on legitimate interest and on our commitment to responsible gambling, which is central to how the platform operates.
The 77ey is exclusively for users aged 18 and over. Self-control tools — including deposit limits, session alerts, and self-exclusion — are available to any user at any time. Learn more on the Responsible Gambling.